ARGENTINA MOVES TOWARDS FEDERAL GAMBLING REFORM AS CROSS-PARTY BILL AWAITS FINAL APPROVAL
Argentina’s gambling and iGaming sector is approaching a potential regulatory turning point as a federal bill introduced in Congress by Maximiliano Ferraro continues its passage through the legislative process. The proposal, which has received support from lawmakers across multiple political blocs, has already been approved by the Chamber of Deputies but remains pending consideration in the Senate.
If enacted, the legislation would represent a significant shift in how gambling is regulated in Argentina. Unlike the current system, which leaves most regulatory authority in the hands of provincial governments, the bill seeks to establish national standards aimed at the prevention of gambling addiction, with a particular emphasis on online betting activity.
The initiative reflects growing political concern over the expansion of digital gambling, especially among younger audiences, and the perceived limitations of the existing provincial framework. Supporters argue that a federal approach is necessary to address inconsistencies between jurisdictions and to ensure a baseline level of consumer protection across the country.
From an industry perspective, the most consequential aspect of the bill lies in its treatment of advertising and sponsorship. The draft text envisages strict limitations on the promotion of gambling services, including a broad prohibition on advertising across traditional and digital channels, as well as a ban on sponsorship arrangements linked to sports teams and events. Influencer-led marketing and affiliate activity are also expected to face heightened restrictions, particularly where there is a risk of exposure to minors.
Should these measures be adopted without substantial amendment, Argentina would move towards one of the more restrictive advertising regimes in the Latin American market. For licensed operators, this would have direct implications for customer acquisition strategies, brand visibility and long-term growth projections, particularly in a market where sports sponsorship has played an increasingly prominent role.
The bill has gained traction in a political environment marked by heightened sensitivity to social issues and public health narratives. However, it has also generated resistance, including from lawmakers and stakeholders concerned about the economic consequences of sweeping advertising bans. Football clubs, media companies and parts of the gambling industry have warned that the proposed restrictions could result in significant revenue losses, while doing little to curb unlicensed or offshore activity.
These tensions are now playing out in the Senate, where the bill’s progress has slowed and further debate is expected. Amendments remain possible, particularly in relation to the scope of advertising restrictions and the balance between federal oversight and provincial autonomy. Nevertheless, the direction of travel is clear: the Argentine state is seeking a more centralised role in gambling regulation, with a strong focus on social safeguards.
For operators, suppliers and investors with exposure to Argentina, the bill introduces a new layer of regulatory risk that can no longer be viewed as hypothetical. Even in a softened form, federal intervention would require a reassessment of compliance frameworks, marketing investment and market valuations. It would also accelerate a trend towards greater regulatory convergence, reducing the flexibility historically afforded by the provincial system.
While the timing of any final approval remains uncertain, the proposed reform sends a clear signal to the market. Argentina is moving towards tighter controls on online gambling, and the industry should prepare for a more constrained and closely scrutinised operating environment in the years ahead.
