Kahnawake
Data Privacy
130+ COUNTRIES HAVE PUT IN PLACE LEGISLATION TO SECURE THE PROTECTION OF DATA AND PRIVACY AND ACTIVELY ENFORCE IT, CREATING COMPLEX ‘DATA CONTROLLER AND PROCESSOR’ RESPONSIBILITIES AND CROSS-BORDER DATA RULES. THIS REGULATORY LANDSCAPE ENTAILS CONSIDERABLE RISKS FOR IGAMING OPERATORS AROUND PLAYER DATA.
Complete data legislation, by jurisdiction, highlighting individual rights and business requirements, may be found here.
Data Privacy is currently a legal requirement in 137 countries globally with the majority of those remaining expected to follow suit. Government regulators actively enforce these regulations, resulting in numerous fines and sanctions.
Platform providers that collect and store data must comply with these requirements for all data stored on their systems.
To avoid penalties, operators are required to establish internal privacy procedures and verify that platforms are performing adequate data privacy verifications.
Arguably the most important data protection legislation enacted to date is the General Data Protection Regulation (GDPR). It governs the collection, use, transmission, and security of data collected from residents of any of the 28 member countries of the European Union. The law applies to all EU residents, regardless of the location of the entity that collects the personal data.
Key Contacts
Jon Bourke
Downloads
Useful Links
General Data Protection Regulation (GDPR) – Official Text
European Data Protection Board (EDPB)
European Commission – Data Protection
Privacy Shield Framework (For International Data Transfers)
Information Commissioner’s Office (ICO) – International Data Transfers
Council of Europe – Convention 108+
Our 3-Step Roadmap
WHETHER YOU ARE A SMALL, MEDIUM-SIZED OR MULTI-BRAND BUSINESS, OUR PRIVACY SERVICES ARE BEST VIEWED AS A ROAD-MAP TO UNTAPPED REVENUES
We have privacy solutions for enterprises of all sizes, from start-ups to large companies that operate across multiple jurisdictions, yet whether you are a small, medium-sized or multi-brand business, our services are best viewed as a step-by-step road-map where achieving compliance with Privacy Regulations unlocks interesting advertising opportunities and the potential to monetise existing data.
1.
ASSESS
Non-intrusive, targeted audit and focused assessment of systems, policies, processes, applicable legal frameworks, partner liabilities and cybersecurity set-up to determine the current state of privacy compliance and cyber-exposure of your organisation.
Identification of existing gaps, areas for improvement, steps and modules required to demonstrate regulatory compliance – privacy and data security laws require organisations to maintain written documentation of their policies and evidence of compliance, in many cases even in the absence of a statutory requirement.
2.
REMEDIATE
Implementation of the necessary technological platform and training to address areas of non-compliance or areas with room for improvement.
The implementation of our core data privacy program provides all evident and necessary reports such as Article 30 reports (GDPR), RPOA and other risk reporting mechanisms for regulators.
We will also provide for the certification of processes, policies and set-up required to demonstrate good business practice to clients and B2B partners.
3.
MONETISE
Once your data has been “privacy-wrapped” we will use the data to create data sets and AI-based models that can be implemented throughout your organisation across all systems and databases. This “privacy wrapper” – the PEE (Privacy Enabled Enterprise) – is a combination of technology, process and algorithms that create an internal data platform that will provide the launch point for monetization.
The data can be monetised in three different ways:
- By leveraging 1st party data to create unique audience profiles.
“Privacy-wrapped” 1st party behavioural data is an untapped resource that can be leveraged to create new direct-to-player marketing opportunities.
- By enriching 1st party data to drive high-impact AI-powered programmatic player acquisition. Insight-driven data-sets data-sets can be used to acquire audiences at scale, by using advanced programmatic digital advertising and engagement techniques for player acquisition. Optimally engages tens of thousands of potential new customers from an untainted pool (who would not normally engage in betting activities) using the same advanced behavioural data science that is being used by large scale entertainment and media brands globally but is not yet best-practice in the iGaming industry.
- By enriching 1st and 3rd party data to create high-value data-sets that can be sold. This quality of enriched data is extremely valuable to big brands and data brokers and can easily be monetised. Should you desire to do so, we offer the necessary data brokerage services.
Our Services
WE OFFER A COMPREHENSIVE RANGE OF PRIVACY SERVICES: ASSESSMENTS, CERTIFICATIONS, REMEDIATION, OUTSOURCED CONSULTING AND PRIVACY-ENABLED ADVERTISING SOLUTIONS. USING A UNIQUE SUITE OF AUTOMATED TECHNOLOGY THAT
INCLUDES A REAL TIME DATABASE OF GLOBAL PRIVACY REGULATIONS AS WELL AS REGULATOR TEMPLATES. ADDITIONALLY, OUR SERVICES INCLUDE A RIGOROUS CYBER ASSESSMENT – A HACKERS EYE-VIEW OF YOUR GLOBAL CYBER AND PRIVACY SET-UP
01
Privacy as a Service
02
Managed Data Privacy Program
03
iGaming Privacy Certification Program
To meet regulatory, insurance and other legal requirements.
04
Privacy implementation
05
Operator Solutions
Reputation and regulatory risk management. Scalable for growth in new markets.
06
Provider Solutions
Scalable privacy programs that support client programs worldwide.
07
Consulting
Our Global privacy team comprises highly skilled privacy experts and lawyers and a technology and process improvement team that use advanced privacy technologies and risk methodologies and are able to offer a comprehensive array of services to address your privacy requirements.
Additionally, we provide retainer-based services including fractional Data Protection Officer, Incident Response Red Team, Privacy Training and Awareness, and Regulatory Compliance Certification.
08
Data Services for Advanced Advertising
We offer novel solutions for your “privacy-wrapped” data:
- Advanced AI and ML based data-acquisition and retention on 1st party and 3rd party data sets.
- Managed targeted advertising to operate within the framework of updated national advertising laws.
- Advanced AI algorithms, machine learning and data models to deliver ads to specific people.
- Privacy-enabled solutions to meet Data privacy laws.
- iGaming Data Privacy Certification process
- Outsourced Managed Data Privacy Services for EU (GDPR), Brazil (LGPD) and laws worldwide.
- DPO Services including reporting and workflow.
- 3rd Party Risk Programs.
- Data Privacy platform includes AI, bot privacy, consent, data-mapping, research & readiness, 3rd party, risk mgmt, GRC, DSAR mgmt, ESG and KYC integration.
Benefits
WELL-CRAFTED PRIVACY SERVICES CAN GRANT IMPORTANT ADVANTAGES TO IGAMING COMPANIES BEYOND COMPLIANCE. ACHIEVING COMPLIANCE WITH OUR SOLUTIONS UNLOCKS NOVEL REVENUE OPPORTUNITIES.
Trust
A well-formed privacy framework establishes transparent data practices, earning user trust and confidence in how their personal information is handled.
Compliance
Adherence to global privacy laws ensures legal compliance, mitigating the risk of hefty fines and legal consequences, thereby safeguarding the organisation’s reputation.
Minimised Data-Breach Risks
A robust privacy framework includes rigorous security measures, reducing the likelihood of data breaches and protecting sensitive user information from unauthorised access.
Strategic Marketing Advantage
Leveraging privacy-enabled data for marketing purposes provides a competitive edge by demonstrating commitment to user privacy, promoting positive brand perception and attracting privacy-conscious consumers.
Cost Savings & Efficiency
Complying with privacy regulations proactively minimises the risk of costly legal battles, regulatory fines and reputational damage, leading to long-term cost savings and operational efficiency.
Customer-Centric Innovation
A privacy-focused approach encourages responsible data usage, cultivating a culture of innovation that prioritises the creation of products and services aligned with customer expectations and privacy preferences.
Novel Growth Opportunities
Harnessing privacy-enabled data ethically and in compliance with regulations unlocks new avenues for business growth, as organisations can confidently leverage valuable insights for targeted marketing, personalised customer experiences and strategic decision-making.
Turn data into revenue
Our Data Sales Layer transforms your 1st party data into revenue. Mainstream brands such as retailers use large data sets for their advertising and marketing insights to help them better target their consumers. Gaming data is a rich source of data that, if properly privacy enabled, brands will buy. We utilise our privacy techniques combined with AI and Machine learning to convert your data into a high value asset that consistently generates revenue.
No-fuss adherence to advertising laws
New restrictive advertising laws (ie Holland) are creating a number of challenges for the industry. With our systems you will be able to work with and within these laws to advertise easily and effectively.
Frequently Asked Questions
What does your Privacy as a Service include?
Our Privacy as a Service is a managed solution leveraging a global technology platform, offering comprehensive compliance for local and cross-border operations. It streamlines consent, preference and inventory management.
How does your Managed Data Privacy Program ensure compliance with various regulations?
We specialize in GDPR, LGPD and compliance with any new US States’ requirements, providing tailored programs that manage and ensure adherence to specific regional data privacy regulations.
How scalable are your privacy programs for providers operating worldwide?
Our Provider Solutions offer scalable privacy programs supporting clients globally, facilitating seamless operations and compliance in diverse markets.
How does your Operator Solutions service help manage reputation and regulatory risk?
We provide scalable solutions for reputation and regulatory risk management, tailored for growth in new markets and ensuring compliance with evolving privacy standards.
How does your "Privacy Now" framework contribute to revenue opportunities?
Our framework enables ethical data sales, unlocking revenue opportunities by leveraging privacy-enabled data in compliance with regulations.
How do you manage 3rd party risks, and what reporting is provided?
We offer comprehensive 3rd Party Risk Program management, including robust reporting, to identify, assess and mitigate risks associated with external partners.
What features does your SAAS technology offer for privacy management?
Our Enterprise SAAS technology covers AI and bot privacy, consent management, data mapping, research & readiness, 3rd party risk management, GRC, DSAR management, ESG, and KYC integration
Doesn't 'Google Opt-out ' cover us?
Google Opt-out is insufficient. Google’s Terms and Conditions protect Google, not you.
What about 'Google Analytics'?
The free version is unlawful with data tracking of European citizens. A company was recently fined over $1M USD for using free Google Analytics in this manner.
Need assistance?
Whether you have queries, need further assistance or would like to request a quote for any of our services, please don’t hesitate to contact us.
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