Gaming Innovation Group (GiG) has agreed a deal to provide its platform and frontend development services for a new online casino brand being built by operator and affiliate marketing specialist GS Technologies.
The agreement, based on a new fixed fee model, will run for an initial three years, with automatic extension for two additional one-year periods.
GS Technologies’ new casino offering is due to launch before the end of the year, and is expected to contribute to GiG’s revenue from 2021 onwards, the supplier noted.
The business already runs a number of casino brands, as well as the Alpha Affiliate programme, first launched in 2012, through which it coordinates partners’ marketing efforts.
Alpha Affiliates chief executive Nick Prokofev described GiG being renowned as a reliable and trustworthy business in the industry.
“[We] are pleased to start one more successful project with such [a] partner, and believe that [by] joining our efforts we can create many new successful and interesting brands,” Prokofev explained.
GiG chief executive Richard Brown added: “Alpha Affiliates has been a successful operator in the igaming business over many years, and I am delighted that they have chosen our platform and front end technology for their new Malta-based casino brand. We are looking forward to a long term relationship with our new partner.”